Rohan Sant, CEO Founder
in About us page, please replace this with: Anthropology leads to everything or nothing, as the case may be. Or perhaps to journalism. In any case, it was in 1992, during his studies at the University of Lausanne, that Rohan Sant began freelancing for La Gazette de Lausanne/Le Journal de Genève. That same year, at the age of 22, he launched his first entrepreneurial venture in fashion, importing jewelry made from Baltic amber and T-shirts bearing the motifs of Canada's West Coast aboriginal peoples.
Following his passion for "fieldwork" and adventure, Rohan Sant left Switzerland in 1993. He made a half-tour of the world by land before settling in Vietnam in 1994. Over the next four years, he set up four companies in fields as diverse as fashion, catering, business development consultancy and vintage motorcycle restoration.
Rohan Sant returned to Switzerland in 1998, after completing the round-the-world trip he had begun 6 years earlier, and took up journalism again at L'Agefi. His journalistic career then saw him become chief technical editor at l'Agefi, take part in the launch of Market magazine (2002) and become its editor-in-chief, before a brief return to l'Agefi (2006).
In 2008, Rohan Sant was hired by Union Bancaire Privée (UBP) to manage media relations and publications for this Geneva-based private bank. His four years with UBP (2008-2012) were mainly marked by a long crash course in crisis management and crisis communications.
In 2012, he published a book on deindustrialization in Switzerland with Editions Favre. Rohan Sant joined Voxia communication in 2013 and helped launch the PR agency, where he served as PR consultant for 11 years. During this period, he created and helped launch the financial information platform Allnews (2017).
In 2024, Rohan Sant decided to return to his entrepreneurial passion and strike out on his own. In March 2024, together with Gérard Sermier, a friend of 20 years, he founded Media Impact SA, a PR agency specializing in media relations.
In addition to his training in journalism, Rohan Sant is a certified webdesigner and has published several poems and series of poems in collective works. He also contributed to the "Livre blanc du litigation PR".
Gérard Sermier, CEO Founder
Teaching leads to everything in life. The proof is Gérard Sermier, whose first training was in teaching. A profession he never practiced.
Early on, he turned towards media, initially in Bern with Télédiffusion, then in 1982 with the founding team of Couleur 3 as a programmer and host. Drawn to journalism, he completed his internship with the Edipresse group, mainly at Radio L but also at 24 Heures.
Gérard Sermier loved journalism, but he longed for the "salesman" aspect he also enjoyed. He then ventured into public relations, first with Mazda Switzerland, then with the publisher Dargaud-Lombard.
1990 was a pivotal year when Gérard Sermier decided to “take off” as an independent and founded Media Impact. The term couldn't be more apt as it is indeed aerial projects that would make his reputation. He headed the press service for the three Breitling Orbiter expeditions, which culminated in 1999 with the first nonstop around-the-world balloon flight by Bertrand Piccard and Brian Jones. A worldwide triumph. He remained Bertrand Piccard's press attaché for 17 years, organizing, among other things, the first three press conferences for Solar Impulse.
Subsequently, he introduced Yves "Jetman" Rossy to the world, the first man to fly under his wing equipped with 4 jet engines. Other aeronautical achievements complete the picture: Breitling Sion Airshow, Superconstellation, Sky2Share, and many others.
Gérard describes himself as a "specialist in nothing except journalistic relations." His vast network allows him to handle a great variety of projects such as the Grand Raid VTT Verbier-Grimentz, Aquaparc, Evolène-region, and many others.
His motto, "Ideas that others don't have," led him to invite the "real" Santa to Switzerland, to have the lunar jeep driven through Geneva by the last man to walk on the moon, Eugene Cernan, and to install a life-size jet model in the middle of the Pâquis district in Geneva.
Also a Writer. Out of passion for his birth canton, he wrote the book "13 étoiles au sommet" in 2015, published by Editions Favre, which tells the story of the simultaneous illumination of 13 mountains to mark the bicentennial of Valais' entry into the Swiss confederation. A project he publicized, garnering over two billion views on hundreds of televisions around the world.
Most recently, he penned the texts for an illustrated book titled "Les Vaches Rient" featuring romantic drawings by Mona.
WHO WE ARE
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